Digital Marketing Specialist
Driving measurable growth through data-led performance marketing, full-funnel paid media, and advanced marketing technology — across 7 global markets.
MSc Digital Marketing · National University of Ireland, Galway
Dubai · Mumbai · Amsterdam
I'm a performance-first digital marketer with over a decade of experience scaling paid media campaigns across real estate, fintech, SaaS, energy, and consumer electronics — spanning the UK, UAE, USA, EU, South Africa, Australia, and New Zealand.
I hold an MSc in Digital Marketing from the National University of Ireland, Galway (Upper Second Class Honours, 2019), and am a Graduate Member of the Marketing Institute of Ireland (MII) — the official professional body for marketers in Ireland.
Today, I own and design campaigns at Dream Spaces, a performance marketing consultancy focused on real estate lead generation, managing a multidisciplinary team of content creators, graphic designers, a social strategist, and a specialist copywriter.
TECH STACK
BY · THE · NUMBERS
10+ YEARS · 7 MARKETS
Paid Media Budget Managed
Peak ROAS Achieved
Global Markets Activated
Qualified Leads Generated
Campaigns Executed End-to-End
Six campaigns across real estate, fintech, B2B SaaS, energy, and consumer electronics — measured in pipeline, not impressions.
Founder & Lead Strategist
CAC reduced by 20% · 25–30% lift in lead qualification
Built and scaled a full-funnel (TOFU/MOFU/BOFU) lead generation engine on $10K/month, deploying advanced segmentation, multi-variant creative testing, and closed-loop CRM attribution.
WPP — World's Largest Marketing Agency
$100K+ B2B SaaS budgets · 10 gated conversions in 14 days
Architected ABM-driven LinkedIn campaigns targeting ICP personas via Sponsored Content and Messaging. Ran localised Google DSA & RSA across multiple geographies with regional-language keyword strategy.
AsmitA India Limited
$2.8M in property sales from a $10,000 media budget
Engineered a multi-channel paid media strategy combining Google Search and Meta dynamic retargeting with Firebase event tracking for a flagship twin-tower luxury residential project.
Digital Marketing & Platform Manager
200+ installs via ASO + paid UA · 3 bank API integrations
Led 360° digital strategy and PLG initiatives for OneInfinity's fintech SaaS. Integrated APIs across 3 banking ecosystems for distribution,
Premier Energy Supplier in Ireland
12–18% retention uplift · 500K+ subscriber base managed
Built multi-stage lifecycle journeys in Salesforce Marketing Cloud with SQL segmentation and dynamic content. Looker Studio dashboards drove a 10–15% uplift in cross-sell conversions.
VRF Inverter AC Launch
80% lift in web traffic · 10,000+ B2B database in Zoho CRM
Executed a multi-channel launch strategy across AdWords, Meta, social, and live events. Implemented Zoho CRM automation to optimise MQL-to-SQL transfer workflows.
End-to-end paid architecture across Google (Search, Display, PMax), Meta, LinkedIn & Apple Search Ads. Budget allocation, bidding, ad copy, A/B testing, ROAS optimisation.
TOFU/MOFU/BOFU strategy with CRM integration, closed-loop attribution, lead scoring & qualification pipelines. Specialisation in Real Estate and B2B SaaS.
GA4 implementation, GTM configuration, Looker Studio dashboard builds, Firebase event tracking, and custom conversion reporting.
Technical audits, keyword architecture, Surfer SEO content briefs, Search Console analysis, and competitive gap analysis via SEMrush/Ahrefs.
HubSpot and Salesforce Marketing Cloud workflow builds, persona-based segmentation, lifecycle journeys, and MQL-to-SQL pipeline automation.
Strategic advisory for startups and growth-stage companies: GTM planning, channel mix, martech stack selection, and team building.
Mumbai · Remote
Founder & Lead Generation Specialist
Amsterdam, NL
Campaign Specialist
India · Singapore
Digital Marketing Manager & Platform Manager
Mumbai, IN
Performance Marketing Specialist
Dublin, IE
Senior Digital Marketing Executive
Mumbai, IN
Marketing Coordinator
Mumbai, IN
Sales Operations Executive
Driving measurable growth across real estate, retail, insurance, and fintech verticals
Digital Marketing Consultant (Freelance)
Digital Marketing Intern
Digital Strategy Consultant (Academic Client Engagement)
Digital Marketing Strategist (Academic Client Engagement)
All client engagements conducted under NDA or as part of accredited academic consultancy modules at NUI Galway.
MSc Digital Marketing
National University of Ireland, Galway
Upper Second Class Honours · 2018–2019
Graduateship in Marketing
Marketing Institute of Ireland (MII)
Official professional body for marketers in Ireland
Bachelor of Business Administration
Amity Business School, India
First Division · 2009–2012
Verification links and certificate thumbnails available on request.
From global conglomerates to high-growth startups
Tell me about your goals. I respond to every serious enquiry within 24 hours.
DIRECT
Send a message — we'll cover your funnel, current spend, and the two or three highest-leverage moves you can make this quarter.